ESCNY
Background
Entrepreneurial Society of CNY is an elite organization founded in 2008 for businesses with annual revenues exceeding $500,000. ESCNY offers a close knit group of members the opportunity to reach out and connect with each other for education, networking and support.
Case Study
Challenge:
ESCNY was ready to present a more professional image and move to the next level. Our challenge was to redevelop the branding in order to help ESCNY increase membership and awareness in the CNY business community.
Solution:
We were brought in to design a new brand identity. We started by creating a new logo that represented: business, sustainability and money. Following the logo design a consistent brand was developed through the effective use of: direct mail, print collateral, signage, regular and consistent email marketing and the development of a custom designed, content managed website.
Scope:
Branding Standards | Direct Mail | Print Collateral | E-mail marketing
(Project of retzcanter, LLC)