Gordon Group Holdings
Background
For nearly 40 years, Gordon Group Holdings has been redefining the boundaries of luxury and themed retail development. Chances are you’ve walked into one of their properties from California to New York.
Challenge:
Generate demand for retail leasing agents to attend an exclusive, sneak preview, invitation only event at the newly developed Foxwoods Designer Outlets opening in 2012.
Solution:
In order to generate the highest rate of responses, we designed a highly stylized graphical e-mail “Save The Date” notice. The email was followed by high impact direct mail piece that featured custom invitations and chocolate gold coins in a “casino” style cup and a prospectus for potential retailers. Our services also included fulfillment and packaging for the direct mail piece.
Scope:
Direct Mail | Branding Standards | Print Collateral | Email marketing | Fulfillment
(Project of retzcanter, LLC)