InfiMed
Background
InfiMed creates specialized medical imaging software and hardware for radiography, fluoroscopy, digital radiography, cardiology, and angiography. InfiMed’s products are used worldwide in manufacturers equipment and facilities.
Challenge:
During initial meetings with InfiMed, they explained that their marketing initiatives went off course. They were unhappy and felt the message was cluttered and lacked a call to action. Their initial challenge was to design a new trade show exhibit that spoke to an international audience. InfiMed also wanted to educate the public on Dose Awareness and how their products significantly decrease the Dose per image.
Solution:
Multiple concepts were developed. Each had a simple yet compelling message. The new marketing approach elevated the brand and positioned InfiMed’s products and services in a simple and effective way. The sales process was left to their qualified sales team, now equipped with the tools to explain their business and solutions. In addition to the trade show booth, we developed electronic and print sales collateral, a high level advertising campaign and a redeveloped content managed website.
scope:
Trade Show Exhibit | Advertising | Brand Development | Marketing Materials | Content Managed Website Development
(Project of retzcanter, LLC)