thebobdylanphoto.com
Background
In 1972, Sue Kawalerski took a photo of Bob Dylan at the Mariposa Folk Festival. The slide was placed in an envelope never to see the light of day for nearly 40 years. Upon its rediscovery, a public interest developed to use the iconic photo
on book jackets, magazine covers and inside magazine spreads.
Challenge:
To develop and generate public interest in purchasing this never-before-published historic photo through a website and social media plan. Connect the generations of fans.
Solution:
Kawalerski hired us to design a clean logo and develop a custom website with a Facebook tie-in. The website features: open chatting by the online community, out-of-the-box search engine optimization (SEO), a content management system (CMS), and an e-commerce shopping cart. The content and e-commerce can be easily edited and updated by the client. The Facebook Fan Page increases awareness and search results
of the site.
scope:
Content Managed Website | Social Media | E-commerce
(Project of retzcanter, LLC)