Westar Federal Credit Union
Background
Westar Federal Credit Union, non-profit financial institution was founded in 1963 to service teachers from the West Genesee School District in Camillus, NY.
Challenge:
To help bring in new members, expand their marketing efforts and bring their branding into a consistently maintained system.
Solution:
dcanter creative was hired to develop concepts and marketing ideas to support the new branding directions that included: a new brand mark and logo, direct marketing campaign, quarterly newsletters, brochures, post cards, statement stuffers, store signage, banking collateral materials and a new website.
Scope:
Brand Redevelopment | Advertising Campaign | Marketing Collateral | Direct Mail Campaign | Newspaper Advertising | Content Managed Website Development